Focused exclusively on increasing awareness, enquiries, Google Maps actions, WhatsApp conversations, store visits and repeat customers for the KPHB Phase 9 saree store.
Maguvas Vastranidhi is a value-focused saree business with weaving-mistake / loom-second sarees and strong price-led appeal. The digital plan is designed to make the KPHB Phase 9 branch locally visible and turn that visibility into physical footfalls.
Make nearby customers repeatedly see and remember Maguvas Vastranidhi.
Generate WhatsApp chats, calls, price enquiries and location requests.
Use offers, directions, store-tour content and retargeting to drive visits.
Use reviews, referrals, customer feedback and new-arrival campaigns.
For a physical saree store, the most valuable audience is not the whole city. It is the customer who can realistically travel to the store. A focused local radius allows the budget to be used repeatedly on people who are more likely to visit.
Focus around KPHB Phase 9, Kukatpally and nearby residential catchments, then refine using actual walk-in data.
One ad is not enough. Customers should repeatedly see products, prices, customer feedback, offers and location guidance.
The campaign should move customers from awareness to WhatsApp, Google Maps, directions and store visits.
The goal is not just leads. The strategy connects digital visibility to actual in-store action.
We do not depend on one campaign. We test multiple strategies, track the response and move budget toward the campaigns that contribute to more enquiries, directions, walk-ins and sales.
Store identity, price positioning, saree variety, value proposition and KPHB location.
₹399 / ₹499 / ₹599 hooks, half-price products, combo deals and limited-period offers where available.
Use strong products and offers to start direct conversations with interested customers.
Promote KPHB Phase 9, the landmark, first-floor guidance and one-tap Maps actions.
Reach people who watched reels, engaged with Instagram, opened WhatsApp or showed previous interest.
Use real reactions, reviews and social proof to reduce hesitation and build trust.
Bathukamma, Dasara, Diwali, Sankranti, Ugadi and wedding-season saree buying occasions.
Regular fresh-stock content gives previous customers a new reason to revisit the store.
Capture people searching for saree shops, handloom sarees and nearby stores around KPHB.
| Creative Type | Example Direction | Purpose |
|---|---|---|
| Price-led reel | ₹399 / ₹499 / ₹599 saree rack reveal | Fast attention and store interest |
| Store tour | How to reach KPHB Phase 9 store | Reduce location friction |
| USP reel | “Spot the weaving mistake” | Explain loom-second value proposition |
| Trust reel | Real customer feedback and reactions | Build social proof |
| Festival reel | Bathukamma / Dasara / Diwali saree picks | Create urgency and relevance |
| New arrivals | Fresh designs this week | Bring existing audience back |
| Limited offer | Weekend / today-only / first-customer offer | Push immediate walk-ins |
Correct category, KPHB address, store description, directions and local keywords.
Entrance, staircase, signage, shelves, team, store tour and product photos.
Billing-counter review QR, review request process and regular review responses.
Publish local offers, festival campaigns and new arrivals on the Google profile.
Track Maps and direction actions as a key indicator of store-visit intent.
Capture searches such as handloom sarees near me and saree shops around KPHB.
We will not judge success only by reach or clicks. The aim is to connect advertising activity with real business actions.
Reach, video views, profile visits, clicks and engagement.
WhatsApp chats, calls and offer enquiries.
Google Maps actions, direction requests and coupon interest.
Walk-ins, coupon redemption, billing code and repeat purchases.
The number of campaigns and testing depth should depend on the available ad budget.
Start with a smaller number of focused campaigns and identify the strongest response.
Better for multiple offer tests, WhatsApp, awareness, retargeting and local search.
Allows more campaign combinations, stronger retargeting and faster optimisation.
Ad spend is separate and should be paid directly by Maguvas Vastranidhi to Meta / Google.
The original plan separates content production from advertising execution. My Village Show handles creation/shooting/publishing, while KKM handles paid campaigns, Google Business Profile, strategy and reporting.
Shares stock, price points, offers, availability, margin limits and actual walk-in / billing feedback.
Creates, shoots, edits and publishes reels, photos, customer stories and store content.
Plans strategies, runs Meta & Google campaigns, manages GBP, tracks results and optimises budgets.
Confirm stock, offers, campaign concepts and content requirements.
Shoot product reels, offers, reviews and location-focused content.
Launch or refresh campaigns, retargeting and GBP updates.
Check chats, directions, coupons, walk-ins and optimise the next cycle.
How many relevant nearby customers are seeing Maguvas.
How many customers are asking about products, prices and offers.
How many people show clear intent to reach the KPHB store.
Actual store visits tracked with counter feedback or billing codes.
Measures which offer or ad produced an in-store action.
Improves trust for customers discovering the store locally.
Measures efficiency of WhatsApp and call campaigns.
Tracks long-term value beyond the first visit.
| Period | Main Focus | What We Do |
|---|---|---|
| Days 1–15 | Setup & Testing | Tracking, GBP, local audience, first campaign tests, store-tour and price-led creatives. |
| Days 16–30 | Find Winners | Compare campaign response, cut weak combinations, improve WhatsApp and direction campaigns. |
| Month 2 | Scale & Retarget | Increase budget on better campaigns, add customer feedback, offers and stronger retargeting. |
| Month 3 | Footfall Optimisation | Use walk-in data, reviews, coupon results and repeat buyers to refine the next growth cycle. |